7 Reasons and 2 Objections Why Your Business Needs a Website In 2018
Having a website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Let’s start with our 7 reasons why small business needs a website
Can you imagine if long before the internet era you had to tell your friends why their business should have a phone?
Surveys show that 30% of consumers won’t consider a business without the website.
A study taken by Taylor Nelson Sofres, a London-based global market research firm finds that consumers prefer to find information on the website rather than social media.
The survey was done on 1000 adults, 52% of people from the survey go directly to the website in search for information, while 22 percent go to third-party websites.
Six out of ten people expect to find information online about business or service they need. Which leads as to the conclusion that not having a website will probably send your potential customers to look elsewhere.
A new survey from research firm Dimensional Research shows that nine out of ten people claim that that positive reviews influenced their decision to buy, while 86% said that negative reviews also influenced their decisions.
Not having a website raises suspicion in customer’s eyes.
You might not be able to control everything on Social Media but with having a website your customers can get your message, mission, and narrative. Also while on your website you can send your potential client to your social media networks in case they want to know more about your business.
Majority of consumers developed a habit of starting their buying journey with research.
A recent report on Understanding Buyers Journey shows that once a consumer decides what they need 72% goes online to search for further information and testimonials.
Therefore in case you are not following the trends and staying in line with competition your prospective clients might just disregard you.
None of us wants to work 24/7 and that means our business is closed for at least 12 hours a day. In case you don’t have a website your customers will not be able to get more information about you for 15 days a month. That is so much time wasted and clients missed.
An online store can boost your revenue while you sleeping. Also if you don’t have a website you almost have no chance of clients finding your business online, but with the website, you can optimise your content which will increase your chance of being found on Google, Yahoo, Bing, and other search engines.
In addition, you can integrate your website with email marketing tools which can be an amazing way of generating repeat business and collecting customer’s data.
Having a website gives you an additional opportunity to present your products and services in greater detail by providing videos or further instructions and pieces of information which might sway reluctant customers go your way.
Ok, Let Talk About Two Most Common Objections
This might be one of the most common objections we can hear from small business owners.
The right way to think about it is that the website is your number one marketing tool, not having the budget for it is like not having the budget for licensing you need or any other important things that your business requires. Get the website, it doesn’t need to be expensive and flashy.
It’s your 24/7 business card.
You might have enough business today but what about tomorrow. Also, the website is not just about bringing new customers.
Depending on the type of business you run you can use a website to add so many additional features, you can provide value to your customers and develop your brand further.