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Native advert take a look at in Google Uncover feeds will get a brand new look

For a number of months, Google has been working a restricted take a look at to point out advertisements in what’s now known as Google Uncover (it’s third title after “Google Now” and “Google Feed”). With current rebrand to Google Uncover final month, the advertisements even have an up to date look.

New look. Noticed by a Reddit consumer, the native advertisements now have the appear and feel of the redesigned natural information playing cards within the feed and the identical advert label positioning subsequent to the headline as textual content advertisements in Google search outcomes. The advertisements additionally function the advertiser title within the matter header.

Google is testing advertisements within the Uncover feed.

What’s Google Uncover? The feed options information, articles and movies playing cards on the house web page of the Google app — and shortly on the homepage on desktop and cell. Customers can customise their feeds to incorporate subjects of curiosity to them.

Why it issues. Extending textual content advertisements to Uncover opens up one more promoting floor for Google and attain for advertisers on cell, and ultimately desktop. The take a look at is simply accessible to a set of whitelisted advertisers at this level. The impression is unclear, however the feed is already a heavy-traffic area on cell alone.

Hat-tip: 9to5Google

This story first appeared on Search Engine Land. For extra on search advertising and search engine marketing, click on right here.

About The Writer

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations throughout all of our publications. Ginny writes about paid on-line advertising subjects together with paid search, paid social, show and retargeting for Search Engine Land, Advertising Land and MarTech At present. With greater than 15 years of selling expertise, she has held each in-house and company administration positions. She could be discovered on Twitter as @ginnymarvin.